The future of disruptive marketing in consumer packaged goods seems to have not received much attention lately. Nevertheless, businesses must start taking action today.
Household and Personal Care comprise 50% of the market, followed by Haircare at 23% and Food and Beverages at 19%. India's online users are projected to reach 850 million by 2025, and the retail market is expected to reach US$1.1 trillion by 2020.