AWARE Customer behaviour Customers are passively exposed to a long list of brands from experience, marketing communications, and advocacy of others. Possible customer touch points Learn about a brand from others Inadvertently exposed to brand advertising Recall experience Key customer impression I know APPEAL Customer behaviour Customers process the messages they are exposed to.
Cult Brands prioritize customer needs and achieve unprecedented loyalty. They command premium prices and attract new customers faster than competitors. The Seven Golden Rules of Cult Brands include differentiation, courage, fun, listening, tribal imperative, openness, and freedom.
The organized food business is worth US$ 48 billion, with food delivery valued at US$ 15 billion. The government supports the industry's growth with various initiatives, including relaxed FDI norms and investment in food testing infrastructure.