EMS is a part of the electronics industry that offers outsourced services for electronic products. It includes designing, engineering, manufacturing, testing, and logistics. EMS providers serve medical, automotive, aerospace, and consumer electronics. The electronics manufacturing services market is expected to grow to over US$900B by 2030, with a CAGR of over 8% from 2024 to 2030.
Web 3.0 is the new internet, using blockchain, AI, and NLP. Marketing needs user content, privacy, community building, and NFTs for immersive experiences.
The healthcare industry has undergone significant changes due to demographic shifts and a focus on preventative care. The Nordic region is at the forefront of this evolution, with its countries striving to provide outstanding healthcare to their citizens and establish themselves as pioneers in adopting healthcare technologies.
Velox Consultants predicts that the Robo-Advisors Market will have a Compound Annual Growth Rate (CAGR) of around 25.4% by 2025. These Robo-Advisors provide automated financial planning services that rely on algorithms and require little human oversight.
There is huge potential for FinTech investments and growth in Africa. This is due to various economic and demographic factors, such as the lack of developed financial infrastructure, an unbanked population of over 65%, and a higher global population growth rate.
India's cloud kitchen industry is set to surpass US$1 billion by the end of 2022. Indians order food significantly less frequently than other countries, with an average of 5-7 times per month compared to China (23), the US (30+), and Singapore (45-50).
A neobank is a type of bank that operates entirely digitally, without physical locations. It is primarily managed through mobile and web applications, offering a more personalized and user-friendly banking experience than traditional banks. However, the range of services offered by neobanks could be improved in comparison.
COVID-19 has slowed down B2B and D2C industries worldwide, creating a new normal. Wearables, food tech, AgriTech, smart utilities, automotive technology, and infrastructure are filling the market gap.
Household and Personal Care comprise 50% of the market, followed by Haircare at 23% and Food and Beverages at 19%. India's online users are projected to reach 850 million by 2025, and the retail market is expected to reach US$1.1 trillion by 2020.
India's textile industry is booming with abundant raw materials, skilled labour, and government support. The market is expected to reach $250 billion by 2019, contributing 4% to India's GDP.
Steel production increased by 6.3% in August 2017. India is the 3rd largest producer, with plans to double production by 2031. Demand is high in construction, auto, and consumer durables.
AWARE Customer behaviour Customers are passively exposed to a long list of brands from experience, marketing communications, and advocacy of others. Possible customer touch points Learn about a brand from others Inadvertently exposed to brand advertising Recall experience Key customer impression I know APPEAL Customer behaviour Customers process the messages they are exposed to.